I am SAI KANAGAT
Digital Marketer.
The rare one
who is both.
I grew up in India with a deep curiosity about how things are made — not just what they look like, but what processes, materials and decisions go into them. That curiosity led me to study Industrial Design, where I learned that every object is a hypothesis: a bet on what a person needs, how they will use it, and what it will mean to them.
During my studies and early career, I worked across product design, furniture, sculpture, and spatial installation — from hand-fabricated metalwork to luxury interior collaborations with internationally recognised designers. I got good at understanding how form, material and environment create meaning.
The pivot to marketing was not a departure from design — it was an extension of it. I realised that the questions were identical: Who is this for? What story does it tell? Why should they care? The medium changed from steel and timber to content and campaigns, but the discipline remained the same.
Today I work across both disciplines — designing brand experiences that are equally coherent in physical space and on a screen, and building marketing systems that are as rigorously considered as a well-made product. I am currently seeking a full-time role across marketing, brand strategy, creative direction, marketing engineering, or product — anywhere in the EU, with a strong preference for teams that don't keep design and growth in separate silos.
I speak English fluently, Hindi and Tamil natively, am developing Italian, and am open to working in French or Spanish-speaking markets where the brief sits at the intersection of craft and commerce. I am currently based in Bologna, Italy, finishing my MSc in Digital Marketing & Communication at Bologna Business School.
Timeline
Four-year undergraduate programme in industrial design covering materials science, fabrication, CMF research, design methodology, branding and user research. Founded and hosted Pratibimb — a campus club conducting thought experiments, film screenings and creative discussions. Graduated with a strong portfolio spanning product design, furniture and spatial experience.
Contributed to visual storytelling and branding through furniture and set design for renowned designer Carlos Mota's debut textile line "Verde". Work was featured in Architectural Digest. Responsibilities included spatial layout, material sourcing and on-site installation coordination.
Designed the 'ARABELLA' bamboo furniture line — a sustainable, affordable collection for the Indian middle-class market built with local artisans. Ran market research and user studies to inform ergonomic decisions. Simultaneously managed digital branding, content creation and social media strategy for the centre.
Founded a digital marketing practice specialising in social media advertising, web design, branding and content strategy. Led integrated campaigns blending creative design with digital outreach. Clients included BikeWo (EV dealership) and Vijay Gas Service — driving measurable increases in leads, engagement and brand visibility.
At Vijay Gas: managed digital marketing strategy, social media campaigns and data-driven logistics planning, reducing marketing expenses by 25%. At BikeWo (multi-brand EV dealership): spearheaded social media marketing that drastically increased leads and customer engagement; created and managed content aligned with EV trends.
Postgraduate programme in digital marketing and communication at one of Italy's leading business schools. Coursework spans e-commerce, digital advertising, branding, data analytics, strategic accounting and generative AI for marketing. Actively seeking a marketing, brand strategy or creative direction role in Italy.
Certifications
Capabilities
Key Achievements
Sustained return on ad spend across Meta and Google Ads campaigns over a 6-month period, managing a total budget of €15,000 across the six months.
Event-day sales conversion increase through strategic visual merchandising design for Juicy Chemistry pop-up activations across 6+ locations.
Increase in organic search traffic through a structured 6-month SEO content programme — keyword research, editorial planning and long-form production.
Reduced marketing expenses at Vijay Gas Service through data-driven strategy and process optimisation while increasing engagement metrics.
"The best brief I ever received was from a material. It told me exactly what it wanted to become. I have been trying to listen that carefully to every brief ever since."
— Sai Kanagat