I began my career at the drawing board — studying industrial design, building things by hand, learning that every object tells a story before anyone reads a label. That instinct never left me.

What changed was the canvas. After years of designing physical products and spaces, I moved into digital marketing — and discovered that the same principles apply: understand the user, control the narrative, make every touchpoint count.

Today I work at the intersection of both disciplines. I help brands build products worth talking about — and then build the campaigns that make people talk. Currently seeking brand & marketing roles in Italy, where design and culture are inseparable.